No doubt if you are trying to progress on your journey to MLM success and you have been doing some training and some research then you will have discovered the importance of having a good MLM marketing plan in place. People with diabetes or consumers who are watching their weight are able to eat chocolate that is made without sugar. We should use marketing theory to inform our decisions and help us plan our strategy, and when we do that, our execution will be solid. Since different marketing tactics should be used for different customers, knowing this is essential, but too many companies guess at who their customer is rather than knowing them in depth.
All marketing and marketing communications should flow from this positioning, and it should be fully understood and embraced by all employees, sales reps, partners and management. While trying to conserve capital, many of these companies will attempt to combine their sales and marketing departments, essentially tasking their employees with two job descriptions, and that’s usually a bad move.
Methods need to be put in place for sharing the company’s marketing strategy with all team members and keeping them on the same page. Each plan should focus purely upon the actions required for that method, where possible detailing the time involved for each action.
However, as an adult parent, I must assume some of the responsibility for buying products that are marketed to children. Without a sound strategy, companies struggle to keep up with their competition, they miss opportunities that would lead to better results, and they win fewer customers.
Marketing With A Telephone
Marketing to specific groups of consumers, or target marketing, is one of the most important concepts in marketing. In the last 30 years though, marketers have begun to identify potential buyers based on a number of factors, that make many people uncomfortable. Make sure these goals are clearly visible on your MLM marketing plans. Usually a marketing department will have creatives, analysts, and more tech-oriented people (who dive into the numbers and algorithms behind advanced marketing tools).
Instead of bothering strangers, connect with your existing customers or people who have indicated interest in your services or products. Especially in the early days it’s easy to underestimate the time required for certain actions or miss some important actions all together.
The problem, however, is that many companies, consultants, and marketers do a lot of “theory” and talking, without taking it beyond that. Coach has built a strong brand name for themselves by being unique in their style and service and this is primarily the reason that customers create a high demand for their products.
MLM Marketing Plan
One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. We might feel as though we are getting things done by talking and learning about various types of marketing theory, but in essence, we are just spinning our wheels. Some consumers would not mind paying a higher price for an item or service if they received very good service.
Marketing channels are also used by companies to reach their consumers. As a result, decisions are often made without the consultation of the marketing strategy, and that means they are not likely to be in alignment with the strategy. Especially for small companies, one thing or another can come up that gets the business owner off track, and unfortunately, when that happens, marketing tends to move to the back burner.
On the marketing side, however, retention refers to maintaining a higher level of consistent engagement (through targeted marketing based on buying preferences, interests and history) so that the customer relationship doesn’t end at the initial purchase.
Breaking Down Sales And Marketing
Planning for the year ahead is never an easy task. Most companies don’t spend enough time discovering who exactly their customers are to be able to draft a marketing strategy that will lead them to success. Your marketing strategy is your map. The ideal sales and marketing relationship is a symbiotic one. Instead, they read a lot of marketing theory and try a lot of different things.
This plan is going to be the key to your time management as well as a guide to keep you on track with all of your individual plans and actions. It is so important to partner with a company that can do more than just talking about marketing theory. The word free is usually a powerful catalyst that springs the consumer into buying that particular product or idea even though he or she might not need it. I think other terms also kind of bait people into buying things they don’t need.
No doubt if you are trying to progress on your journey to MLM success and you have been doing some training and some research then you will have discovered the importance of having a good MLM marketing plan in place. It’s no accident that more recently established companies, tech giants, and organizations that employ a large number of millennials are killing it with their marketing efforts. Without this it is easy to become so consumed with one plan and one set of actions that other plans and required actions start to suffer.
A good example would be Ben’s Chili Bowl located in Washington DC. It is an eatery that has been in business for decades and the fact that it had kept so many loyal customers is because they have offered consistent service and great food over the years and people who used to go there to eat as kids still go there as adults.
Mike Roach, CEO of CGI, was quoted as saying, “Strategy without execution is a hallucination!” If that is true, then marketing theory without strategy and execution is psychosis.