One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. You wouldn’t engage in marketing if you had nothing to sell, and your sales strategy would be much less informed and successful if not for your marketing efforts. Marketing theory is the science of marketing. A common mistake made by older, more established businesses is to assume that salespeople are skilled at marketing and that marketing people are skilled at making sales.
This has proved to be a very successful tactic for companies in marketing. In the hierarchy of the business food chain, sales and marketing should not be seen as rivals or equals, but counterparts. Service channels are needed to effect transactions with the consumers and these could be banks for credit card purchases and transportation companies such as UPS to deliver the products to homes and businesses.
Now, none of what I have said above gives companies a free license to do whatever they want, especially when it comes to my one, very absolute exception: Marketing to children and those who cannot be held accountable for their actions. With so much information available about companies and brands, it is truly the Age Of The Consumer and will be for a very long time.
On the marketing side, however, retention refers to maintaining a higher level of consistent engagement (through targeted marketing based on buying preferences, interests and history) so that the customer relationship doesn’t end at the initial purchase.
Maslow’s Marketing Filter
No doubt if you are trying to progress on your journey to MLM success and you have been doing some training and some research then you will have discovered the importance of having a good MLM marketing plan in place. That’s why most small businesses turn to marketing experts for assistance, and when they do, their business explodes. Mike Roach, CEO of CGI, was quoted as saying, “Strategy without execution is a hallucination!” If that is true, then marketing theory without strategy and execution is psychosis.
After seeing so many television commercials and advertisements both on the Internet and on newspapers I have concluded that some companies construct their ads to create a need in the consumer’s mind even if originally they were not interested in the product.
Provide as much structure as possible within each marketing plan. Split each marketing method out in to its own MLM marketing plan. They can sit around and discuss all the latest marketing tactics and even try to put them in place, but in the end, it’s all for naught if they don’t develop a solid strategy and execution steps to make it work for their business.
Marketing With A Telephone
Throughout history, chocolate has been marketed differently to different consumer types. Oftentimes salespeople have a broader focus, preferring to spend their days with appointments and meetings – activities that build relationships – rather than sitting behind a desk doing what a marketing department does best. Because it has never been more … Read More..