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About Email Marketing

An email is used in order to send commercial message to a group of people and the process is referred to as email marketing. Potential or existing clients when sent emails is categorized as email marketing. A purchased lead list or current client database are sent emails. Email marketing also involves using email to advertise, request donations, business or solicit sales and as a means to build trust, loyalty and awareness. When clients are able to recall or recognize a brand the process is referred to as brand awareness. When customers recall or recognize a brand it aids in the decision making process. Brand recall and brand recognition are the types of brand awareness.

The competitive market performance of a brand is indicated by brand awareness. There are related concepts in brand awareness which are evoked set and consideration set which describe specific aspects of consumer purchase decision. Brand identities in consumers memory and can be measured by how well the consumers identifies the brand under various conditions is the related functions of brand awareness. Measuring of brand strength or brand equity is important for brand awareness and its also involved in customer satisfaction, brand loyalty and the customer’s brand relationships. Another function of brand awareness is that its an indicator to brand’s market performance.

A major brand asset is brand awareness that adds value to the product, service or company. Unaided recall is known as brand recall while aided brand recall is brand recognition. The ability of consumers to correctly elicit a brand name from memory when promoted by a product category is referred to as brand recall.

The ability of the consumers to correctly differentiate the brand when come into contact with it is brand recognition. The benefit of email marketing is that it allows marketers to identify returns on investment, measure and improve efficiency. In addition email marketing allows marketers to see feedback from users in real time and monitor how effective their campaign is in achieving market penetration and revealing a communication channel’s scope.

The two types of email marketing is transaction emails and direct emails. Sending emails solely to communicate a promotional message like a special offer or product catalog is referred to as direct emails. So as to send them promotional messages as a means of direct emails a list of customers is collected by companies. Based on the customer’s action with the company then transaction emails are triggered.

Triggered transaction emails include password reset emails, purchase or order confirmation emails, order status emails, email receipts, reorder emails and dropped basket messages. A transaction email is classified so when the primary purpose facilitates, completes or confirms a commercial transaction and that the recipient has agreed to enter into with the sender.

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